Privacy Policy
Elitarae™ Privacy Policy
Transparency matters to us. Below you can find the official business information for the company responsible for operating Elitarae™ and handling privacy-related inquiries.
How We Handle Personal Information
This Privacy Policy describes how Elitarae™ collects, uses, discloses, and protects personal information when you visit our online store, make a purchase, communicate with us, or otherwise interact with our services.
Last Updated: October 6, 2026Elitarae™ is owned and operated by Beijing Tangmai Technology Co., Ltd. References to “Elitarae™,” “we,” “us,” or “our” in this Privacy Policy refer to Beijing Tangmai Technology Co., Ltd., as applicable to the operation of this online store.
Personal Information We May Collect
The information we collect depends on how you interact with our store and which services you use.
Your name, email address, telephone number, shipping address, and billing address.
Products purchased, order history, transaction details, delivery information, returns, and customer-service records.
Account identifiers and other information you provide if account features are available and you choose to use them.
Information included when you contact customer support, submit an inquiry, request a return, or otherwise communicate with us.
Payment Information
When you make a purchase, payment information necessary to complete the transaction is processed through the applicable checkout and payment providers. Elitarae™ does not directly store complete credit or debit card numbers on our store servers after transaction processing.
Information Collected Automatically
When you browse or interact with our website, certain technical information may be collected automatically, including:
- IP address and approximate device location information.
- Browser and device type.
- Operating system and device identifiers.
- Pages viewed and website interactions.
- Referring pages or websites.
- Cookie and similar technology information.
- Shopping cart and checkout interactions.
Why We Use Personal Information
We may use personal information for purposes reasonably necessary to operate our online store and provide our services.
- Order Processing: processing transactions, confirming orders, preparing shipments, and providing tracking or delivery information.
- Customer Support: answering questions and handling returns, refunds, delivery issues, or other after-sales requests.
- Store Operations: maintaining accounts, shopping carts, checkout functionality, and other website features.
- Security: identifying potentially fraudulent, unauthorized, or abusive activity and protecting our customers and Services.
- Improvement & Analytics: understanding how visitors interact with our website and improving store performance, usability, and product offerings.
- Marketing: sending promotional communications where you have subscribed or where otherwise permitted by applicable law.
- Legal Compliance: meeting applicable legal, regulatory, tax, accounting, and recordkeeping obligations.
Shopify & Store Infrastructure
Our online store is powered by Shopify. Shopify provides ecommerce infrastructure that helps us operate features such as storefront functionality, checkout, order management, and related services.
As a result, personal information you provide through the store may be processed by Shopify as necessary to provide and improve its ecommerce services and support the operation of our store.
Shopify may process information in countries other than the country where you live, subject to its own privacy practices and applicable data-protection requirements.
When Information May Be Disclosed
We may disclose personal information to service providers and other parties where reasonably necessary to operate our business, complete transactions, provide requested services, or meet legal obligations.
These recipients may include:
- Ecommerce and website infrastructure providers.
- Payment processors and financial service providers.
- Warehousing, fulfillment, shipping, and logistics partners.
- Customer-support and communication service providers.
- Analytics, security, and fraud-prevention providers.
- Advertising or marketing partners where those services are used and permitted.
- Professional advisers or authorities where disclosure is reasonably necessary or legally required.
Service providers generally receive information needed to perform services on our behalf or support the operation of our store. Certain third parties may process information under their own privacy policies depending on the nature of the service.
Cookies & Similar Technologies
Our store may use cookies, pixels, local storage, and similar technologies to operate website features, remember preferences, understand site activity, improve performance, and support advertising or marketing functionality where enabled.
Types of Cookies May Include
- Essential Cookies: support functions such as navigation, shopping carts, checkout, security, and account access.
- Performance & Analytics Cookies: help us understand website usage and identify opportunities to improve performance.
- Preference Cookies: remember certain selections or settings where applicable.
- Advertising Cookies: may be used to measure advertising activity or provide more relevant advertising where such technologies are enabled.
You may be able to manage cookies through your browser settings and, where available, through privacy or cookie controls provided on our website. Disabling certain cookies may affect the operation of some store features.
Analytics & Advertising Partners
Depending on the technologies currently enabled on our store, we may work with analytics or advertising providers to understand website performance, measure campaigns, or present advertising.
These technologies may involve collection of information about interactions with our store, such as device information, website activity, advertising interactions, or cookie identifiers.
Where required by applicable law, we will provide relevant choices or consent mechanisms for non-essential tracking technologies.
How We Work to Protect Information
We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, alteration, disclosure, loss, or misuse.
Checkout and payment information is transmitted through secure systems provided by the applicable ecommerce and payment service providers.
However, no method of transmission over the Internet or electronic storage system can be guaranteed to be completely secure.
How Long Information May Be Retained
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, maintaining business and transaction records, resolving disputes, preventing fraud, and meeting legal, accounting, or regulatory obligations.
Retention periods may differ depending on the type of information, the reason it was collected, and applicable legal requirements.
International Data Transfers
Elitarae™ serves customers through an online ecommerce environment and may use service providers located in different countries. Accordingly, personal information may be processed or stored outside the country where you live.
Where applicable, we and our service providers use appropriate mechanisms intended to support lawful international processing and transfers of personal information.
Your Privacy Choices & Rights
Depending on where you live, applicable privacy law may provide you with certain rights regarding your personal information.
To submit a privacy request, contact us at service@elitarae.com . We may need to verify your identity before completing certain requests.
We will not unlawfully discriminate against you for exercising privacy rights available under applicable law.
Email & Promotional Communications
We may use your email address to send order confirmations, shipping information, customer-service communications, and other transactional messages related to your purchase.
If you choose to receive promotional communications, we may also send information about products, offers, or store updates where permitted by applicable law.
You may unsubscribe from promotional emails by using the unsubscribe mechanism provided in those communications. Transactional messages relating to active orders or customer service may still be sent when necessary.
Children's Privacy
Our store is intended for general consumers and is not directed toward children for the purpose of collecting their personal information.
We do not knowingly seek to collect personal information from children in violation of applicable law. If you believe a child has provided personal information to us improperly, please contact us so we can review the matter and take appropriate action.
External Links
Our website may contain links to websites, applications, or services operated by third parties.
Once you leave our store, the privacy practices of those external services are governed by their own policies. We encourage you to review their privacy information before providing personal data.
Data Incidents
If we become aware of a personal-data security incident, we will investigate and take reasonable measures appropriate to the nature of the incident.
Where notification is required by applicable law, affected individuals and/or relevant authorities will be notified in accordance with applicable legal requirements.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our business practices, technologies, service providers, operational processes, or legal requirements.
When this policy is updated, the revised version will be posted on this page and the “Last Updated” date will be adjusted.
Contact Elitarae™
If you have questions about this Privacy Policy, how personal information is handled, or a privacy request, please contact us using the information below.
Beijing Tangmai Technology Co., Ltd.
Brand: Elitarae™
Legal Representative / Owner: Tang Senchen
Business Address:
Room B2233, No. 1 Huoxing 3rd Street, South Zone,
Tongzhou Economic Development Zone, Beijing
Email: service@elitarae.com
Phone: +86 15264303946
Business Hours: 24 Hours a Day, 7 Days a Week
Elitarae™ is owned and operated by Beijing Tangmai Technology Co., Ltd.